The words to send.
Initial outreach, offers, agreement reminders, shipping updates, content check-ins, revision requests, and post-publishing messages.
For physical product brands
Know what to send
influencers.
And when to send it.
From the first “want to collab?” to the live post. Get the messages, follow-up timing, and next steps to keep your creator campaigns moving.
- Ready-to-personalize outreach and follow-up templates
- A clear process from first contact to live content
- Separate paths with and without content approval
23-page PDF · One-time purchase · No subscription
$17The playbook
First message? Covered.Start the conversation with confidence.
Next follow-up? Covered.A clear next step at every stage.
Outreach to live content
Editable message text
Suggested follow-up schedules
Campaign checklists
Less starting from scratch
You have the product.
Here's the conversation.
Finding the words is only half the job. You also need to know what comes next. This playbook puts both in one working reference.
The moment to send them.
Suggested schedules and stage triggers help you follow up with purpose. Adapt the timing to the creator's agreed deadline and real replies.
The next action to take.
A campaign brief, stage-by-stage route, brand operations checklist, and guidance for handling common delays.
A look inside
Practical messages.
Ready for your brand.
Replace the bracketed fields. Match your offer.
Then keep the conversation moving.
A quick look at the playbook and how to use it.
The whole campaign, mapped out
Send the right message.
Take the next step.
Use a clear sequence instead of piecing your process together as you go.
Running it manually? That works.
Use your inbox, a spreadsheet, and your own forms. You don't need an Ampifi subscription to use the playbook.
Use your inbox, a spreadsheet, and your own forms. You don't need an Ampifi subscription to use the playbook.
- Start with a clear offer
Define your product, deliverables, compensation, and timeline.
- Reach out and confirm interest
Send an invitation, share the offer, and follow up.
- Get the agreement and ship
Confirm the commitment, collect the details, and track arrival.
- Keep content moving
Request a draft or a live post, depending on your approval process.
- Close the loop after posting
Collect the link, thank the creator, and discuss content usage.
Made for your stage
For brands ready to
work with creators.
A working toolkit for gifted product campaigns and optional affiliate commission offers.
- You sell physical products you can send to creators.
- You want to run your first campaign or organize the one you've started.
- You'd rather adapt practical messages than write every email from scratch.
- You can own the outreach, fulfillment, and follow-through.
One playbook. A clearer process.
Your next creator email
starts here.
Keep the messages, timelines, and checklists in reach as you move from outreach to live content.
Start with one campaign.
Complete the brief. Personalize the invitation. Track the next action for every creator.
Complete the brief. Personalize the invitation. Track the next action for every creator.
The influencer outreach & follow-up playbook
$17one-time purchase
A 23-page digital PDF from Ampifi.
- Outreach and offer templates
- Agreement and shipping messages
- Content follow-ups with suggested timing
- Approval and no-approval workflows
- Post-publishing and usage-request messages
- Campaign setup and launch checklists
Digital PDF · No subscription required
A few things to know
Before you get started.
Do I need to use the Ampifi platform?
No. The templates work with your existing inbox and tracking process. Replace the placeholders with your brand details, links, and forms.
Is this for gifted or paid collaborations?
The playbook focuses on gifted product campaigns, with optional affiliate commission. It also includes an optional flat-fee clause you can adapt if a campaign includes a payment.
Are the messages ready to send?
They are ready to personalize. Replace the bracketed fields, remove sections that don't apply, and check that each message matches your offer and agreed campaign terms.
What if I don't require content approval?
There is a separate no-approval path. Move from confirmed product receipt to content creation and live-post follow-ups without requesting a draft.
Does this include a list of influencers?
No. This is a messaging and campaign process playbook. You choose and find the creators you want to contact.
Will it guarantee posts or sales?
No. It gives you a structured process for outreach and follow-up. Participation, content delivery, and sales depend on the creators, your offer, your product, and how the campaign is run.